What Is E-Liquid?
E-liquid is also known as vape juice or vape liquid. It is the flavoured liquid used in e-cigarettes and vape kits. It is heated by a coil inside the device, turning into vapour that you inhale. E-liquid delivers flavour and nicotine, satisfying cravings without tobacco combustion or the tar and carcinogens associated with smoking.
What Is the Main Ingredient in Vape Juice?

E-liquids primarily consist of 95% VG and PG, forming the base of the e-liquid. The remaining 5% includes nicotine, flavourings, and other additives. A VG-only e-liquid exists for those who prefer nicotine-free, flavour-free options.
Food-grade flavourings create a variety of taste experiences, ranging from fruity blends to rich desserts. Nicotine, when present, provides the familiar sensation associated with smoking. Many vapers choose nicotine-free e-liquids for a purely flavourful experience.A well-formulated vape juice ensures a smooth inhale, rich flavour, and satisfying vapour production.
What Are VG and PG?
VG (Vegetable Glycerin) and PG (Propylene Glycol) are the two primary components in e-liquid. Each affects the vaping experience differently.
VG (Vegetable Glycerin)
A thicker liquid that produces dense vapor. It delivers a smooth inhale and enhances sweetness in flavours. High VG e-liquids work best with sub-ohm devices and direct-to-lung vaping.
PG (Propylene Glycol)
- A thinner liquid that carries flavour more effectively. It produces a stronger throat hit, resembling the sensation of smoking. High PG e-liquids suit mouth-to-lung vapers and low-powered pod systems.
Different VG/PG ratios impact the overall experience. Higher VG creates bigger clouds, while higher PG delivers sharper flavours and a more noticeable throat hit. Many vapers experiment with different blends to find their ideal balance.
Different VG/PG ratios impact the overall experience. Higher VG creates bigger clouds, while higher PG delivers sharper flavours and a more noticeable throat hit. Many vapers experiment with different blends to find their ideal balance.
What Are the Different Types of E-Liquid?
The different types of e-liquids are listed below. Each is designed to suit different vaping styles.
Freebase Nicotine E-Liquids
A traditional form of e-liquid that delivers a strong throat hit. It absorbs into the body more slowly, making it ideal for those who prefer a longer-lasting nicotine effect. Higher nicotine strengths provide a bold sensation, while lower strengths offer a smoother vape.
Nicotine Salt E-Liquids
A modern formulation that uses a different type of nicotine. It allows for quicker absorption and a smoother inhale, even at higher nicotine strengths. Many ex-smokers prefer nicotine salts because they closely mimic the sensation of smoking.
Shortfill E-Liquids
Large bottles of nicotine-free vape juice that leave space for a nicotine shot. These are popular among vapers who want to customise their nicotine strength. Shortfills also offer better value, as they contain more liquid than standard 10ml bottles.
50/50 E-Liquids
A balanced blend of VG and PG, making them compatible with most vape devices. They provide a mix of flavour, throat hit, and vapour production, appealing to both beginners and experienced vapers.
High VG E-Liquids
A thicker liquid designed for cloud-chasing and smooth inhales. These work best in sub-ohm vape kits that produce large amounts of vapour. Many high VG e-liquids feature dessert, fruit, and menthol flavours.
Choosing the right type of e-liquid depends on the vaping device, nicotine preference, and desired throat hit. Some vapers use different types for different occasions, switching between nicotine salts for a quick hit and high VG e-liquids for cloud production.
How to Choose Nicotine Strength in E-Liquid?

What Are the Best E-Liquid Brands?

What Are the Best E-Liquid Flavours?

What’s the Cost of Vape Juice?
The cost of vape juice varies based on brand, bottle size, and nicotine strength. Standard 10ml bottles typically range from budget-friendly to premium pricing. Shortfill bottles, available in larger sizes, provide better value for those who vape frequently. Multi-buy deals and bundle offers allow vapers to save money while trying different flavours. Higher-quality e-liquids may cost more, but they often provide richer flavours and smoother vaping experiences.
Does E-Liquid Expire?
E-Liquid has a shelf life but does not expire in the same way as food. Most vape juices remain good for up to two years when stored properly. Over time, nicotine strength may degrade, and flavours can lose intensity. Exposure to heat, light, and air can speed up this process. Proper storage in a cool, dark place helps maintain the liquid’s quality. Sealed bottles last longer than opened ones, preserving flavour and nicotine content.