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Best Vape Juice Brands and Flavours in the UK
- by puff paradise
Whether you are a new or seasoned vaper in the UK, understanding the wide array of vape juice brands and flavours available is fundamental to having a standout experience. This guide explores the world of e-liquids, looking into what these e-liquids are made of. In short, vape juice is a combination of Propylene Glycol (PG), Vegetable Glycerin (VG), nicotine (either freebase or salt), flavourings, and the ratios of which determine the throat hit and vapour produced. This guide also examines some of the biggest brands in the UK, including Vampire Vape, IVG, and Elfliq and knows their distinctive flavours and uniqueness.
What are the Best Vape Juice Brands?
The top seven best vape juice brands are Vampire Vape, IVG, Elux, Bar Juice 5000, Elfliq, Nasty Juice and Pukka Juice. These brands are selected as the best based on the flavour quality, nicotine variants and adaptability with different vape devices.
1. IVG (I Vape Great)
IVG is an international brand renowned for its comprehensive range of premium e-liquids featuring rich, layered flavours. IVG was built on innovation and continues to offer a range of freebase and nicotine salt e-liquids in a variety of formats, such as 10ml, shortfills, and bar salt lines. IVG produces some amazing fruity, icy and dessert flavours, providing great throat hit and balance while producing clouds of vapour.
Top Flavours: Blue Raspberry, Summer Blaze, Bubblegum Millions, Frozen Cherries
SHOP IVG3. Elux
Elux began as a disposable vape brand. Established in 2013, Elux Legends has been creating award-winning e-liquids crafted for exotic and exquisite flavour. The brand quickly gained traction, focusing on innovative technology, high-quality products, and a wide array of flavours. However, it has now converted its bestselling disposable vape flavours into nic salt and shortfill e-liquids. Elux e-liquids are well-suited for users transitioning from disposable to open system devices. Elux comes in a 50/50 VG/PG for use in pod systems.
Top Flavours: Blueberry Raspberry, Mr Blue, Unicorn Shake, Tiger Blood
SHOP Elux4. Bar Juice 5000
Bar Juice 5000 is a UK-based manufacturer of nicotine salt e-liquids. Bar Juice 5000 has been designed to replicate the experience of popular disposable vapes, only in bottled nic salt form, perfect for pod kits and MTL devices. The brand is known for providing extra concentrated sweet and icy flavours with a smooth 20mg (or 10mg) strength nicotine. Bar Juice 5000 is for individuals wanting to waste less and save money with no loss in flavour. They are often sold as part of multi-buy offers.
Top Flavours: Watermelon Ice, Blue Razz Lemonade, Kiwi Passionfruit Guava, Triple Mango Ice
SHOP Bar Juice 50005. Elfliq
Elfliq is Elf Bar's official collection of nic salt e-liquid, which has been designed to mimic the exact flavours of their top-selling disposables. Elfliq has a 50/50 VG/PG ratio, which is optimal for low-wattage devices and pod kits. The brand features various flavours, including the Elfbull Ice flavour, which combines energy drink and mixed berry tastes. It is known for smooth nic delivery (available in 10mg and 20mg), and a fantastic range of fruity and soda-style blends.
Top Flavours: Blue Razz Lemonade, Watermelon, Strawberry Ice, Cherry Cola
SHOP Elfliq6. Nasty Juice
Nasty Juice is a worldwide-renowned e-liquid brand with surprising fruity and exotic flavours since 2015. They also sell e-liquids, disposables, and pods, and their products include the high-nicotine 'NastySalt' product line that is intended for low-wattage devices, on average, 2-25W. Their products are accessible in over 80 countries across six continents. Nasty Juice appeals to adventurous vapers seeking full-bodied flavours and high VG content. They offer shortfills and nic salts, making them a great option for both sub-ohm users and mouth-to-lung vapers.
Top Flavours: Cushman Mango, ASAP Grape, Bad Blood, Trap Queen
SHOP Nasty Juice7. Pukka Juice
Pukka Juice is a UK-based brand of e-liquids including nic salts, freebase, and shortfills. It sells some delicious flavours which have won an award for the best quality flavour. Pukka Juice products can be found at online retailers with competitive prices and fast shipping. The brand focuses on delivering quality and a variety of flavours to consumers and businesses. Pukka Juice caters to both cloud chasers (via high VG shortfills) and ex-smokers (through nic salts).
Top Flavours: Blaze, Tropical, Lime Lemonade, Rainbow Blaze
SHOP Pukka JuiceBest Vape Juice Brands
The following table outlines the top vape juice brands, categorised by brand, origin, best-selling flavours, available PG/VG ratios, nicotine options, and unique strengths (features).
| Brand | Origin | Best Flavor | PG/VG Ratio | Strengths | Nicotine Options |
|---|---|---|---|---|---|
| Vampire Vape | United Kingdom | Heisenberg – Fruity menthol with aniseed | 50/50, 70/30 | Unique signature blends, TPD-compliant, huge variety | Freebase (0–18mg), Nic Salt (10/20mg) |
| IVG | United Kingdom | Blue Raspberry Ice | 50/50, 70/30 | Global brand, award-winning fruity and menthol flavours | Freebase, Nic Salt, Shortfills |
| Elux | China | Elux Legend Lemonade Ice | 50/50 | Known for replicating disposable flavours in e-liquid form | Nic Salt (10/20mg) |
| Bar Juice 5000 | United Kingdom | Watermelon Ice | 50/50 | Disposable-style flavours, smooth throat hit, designed for MTL devices | Nic Salt (10/20mg) |
| Elfliq | China (by Elf Bar) | Blue Razz Lemonade | 50/50 | Made by Elf Bar, clean and vibrant flavours mirroring Elf Bar disposables | Nic Salt (10/20mg) |
| Nasty Juice | Malaysia | ASAP Grape | 70/30, 50/50 | Bold fruity and cooling flavours, high VG clouds | Freebase, Nic Salt, Shortfills |
| Pukka Juice | United Kingdom | Blaze – Blueberry Raspberry Ice | 50/50, 70/30 | Fruity menthols, layered flavour profiles | Freebase, Nic Salt, Shortfills |
Top Vape Juice Picks at a Glance
The following table outlines the top vape juice picks based on popularity, categorised by brand, best-selling/top flavours, flavour profiles and why they are popular.
| Brand | Top Flavours | Flavour Profile | Why They're Popular |
|---|---|---|---|
| Vampire Vape | Pink Lemonade, Blueberry, Apple Mango Ice | Fruity, Sweet, Tangy, Cool | Iconic UK brand known for strong throat hits, nostalgic flavours & wide variety |
| IVG | Vanilla Biscuit, Strawberry Kiwi | Dessert, Fruity | Award-winning flavours with smooth delivery, great mix of sweet & balanced blends |
| Elux | Apple Mango Ice, Banana Pudding (Gummy Bear) | Fruity, Dessert, Cool | Famous for replicating disposable flavours in nic salt format, strong flavour burst |
| Bar Juice 5000 | Blue Razz Lemonade, Watermelon, Cherry Cola | Fruity, Fizzy, Tangy | Designed for MTL use, mimics popular disposable blends, affordable & flavour-rich |
| Elfliq | Blue Razz Lemonade, Pink Lemonade | Fruity, Zesty, Icy | Made by Elf Bar, a disposable-style flavour experience in refillable e-liquid form |
| Nasty Juice | Mango Ice, Pineapple Ice | Exotic Fruity, Menthol | Malaysian brand known for bold fruit + ice combos and high VG performance |
| Pukka Juice | Strawberry Kiwi, Mango Peach | Fruity, Sweet, Cool | Punchy layered profiles, good throat hit, very popular among ex-disposable users |
Top Vape Juice Flavours
The top vape juice flavours are dessert, fruity, menthol & ice, tobacco, candy, beverage-inspired and non-sweet & clean.
Best Fruity Vape Juice
The best fruity vape juice flavours are selected based on taste, quality, and user satisfaction. These blends offer a vibrant and satisfying vaping experience, appealing to both new and seasoned users who enjoy a burst of fruitiness in every puff.
| Flavour | Top Picks | Type | Nicotine Options | Why It’s Popular |
|---|---|---|---|---|
| Apple | IVG Beyond Apple & Mango Nic Salt | Nicotine Salt | 10mg, 20mg Nic Salt | Crisp green apple paired with juicy mango, smooth draw with strong flavour hit |
| Strawberry | Bar Juice 5000 Strawberry Cherry Raspberry Nic Salt | Nicotine Salt | 10mg, 20mg Nic Salt | Bold and sweet triple berry combo mimics a disposable-style taste experience |
| Watermelon | Drifter Watermelon Ice Shortfill | Shortfill (50ml/100ml) | 0mg (nicotine-free, nic shots optional) | Refreshing, sweet watermelon with icy exhale, ideal for sub-ohm and cloud chasers |
| Grape | Bar Juice Grape Nic Salt | Nicotine Salt | 10mg, 20mg Nic Salt | Smooth and candy-like grape flavour, excellent throat hit for MTL vapers |
| Lemon | Just Juice Fusions Berry Lemonade 50/50 Freebase | 50/50 Freebase | 3mg, 6mg, 12mg, 18mg | Fizzy, citrusy lemon blended with juicy berries, perfect for balanced all-day use |
Best Dessert Vape Juice
For vapers with a sweet tooth, dessert vape juices deliver indulgent, comforting flavours inspired by classic treats. From smooth vanilla custard to nostalgic bubblegum, here are the top dessert-inspired e-liquids to satisfy your cravings without the calories.
| Flavour | Top Pick | Type | Nicotine Options | Why It’s Popular |
|---|---|---|---|---|
| Custard | Dinner Lady Vanilla Custard 70/30 Shortfill | Shortfill (70/30) | 0mg (nic shots optional) | Rich, creamy custard base with smooth vanilla, ideal for sub-ohm vaping |
| Chocolate | Riot Squad Chocolate Milkshake 50/50 | 50/50 Freebase | 3mg, 6mg, 12mg | Silky chocolate milk flavour with a balanced throat hit, great for everyday use |
| Bubblegum | IVG Bubblegum Millions Nic Salt | Nicotine Salt | 10mg, 20mg Nic Salt | Classic sweet-shop bubblegum taste, ultra-smooth inhale and satisfying exhale |
| Coffee | Café Tobacco by Ohm Brew 50/50 Nic Salt | Nicotine Salt | 6mg, 12mg, 18mg Nic Salt | Robust espresso notes with a tobacco undertone, perfect for coffee lovers |
Best Menthol & Ice Vape Juice
Menthol and ice vape juices are all about delivering that cool, refreshing hit that invigorates your senses. Whether you crave a fruit-infused chill or a straight-up arctic blast, these standout options are top picks among fans of frosty flavours.
| Flavour | Top Pick | Type | Nicotine Options | Why It’s Popular |
|---|---|---|---|---|
| Watermelon Ice | Dr Frost Watermelon Ice Nic Salt | Nicotine Salt | 10mg, 20mg | Combining juicy watermelon with a cool menthol kick, perfect for summer freshness |
| Strongest Ice | Bar Juice 5000 Menthol Nic Salt | Nicotine Salt | 10mg, 20mg | Pure icy blast with intense throat hit, ideal for menthol lovers |
| Mint + Fruit | Elfliq Blue Razz Lemonade Ice Nic Salt | Nicotine Salt | 10mg, 20mg | Balanced berry-citrus fusion with a frosty finish, smooth and flavour-packed |
Best Tobacco Vape Juice
Tobacco vape juices cater to those who crave the classic experience of smoking with added depth and variety. From authentic leaf-like richness to more complex blends such as coffee-tobacco fusion, these top picks offer familiar satisfaction with smooth delivery.
| Flavour Type | Top Pick | Type | Nicotine Options | Why It’s Popular |
|---|---|---|---|---|
| Classic Tobacco | Vampire Vape Sweet Tobacco Nic Salt | Nicotine Salt | 10mg, 20mg Nic Salt | Smooth, lightly sweetened tobacco profile with mellow throat hit, easy transition from cigarettes |
| Coffee Tobacco | Café Tobacco by Ohm Brew | Nicotine Salt | 6mg, 12mg, 18mg Nic Salt | Bold roasted coffee combined with earthy tobacco, perfect for rich flavour lovers |
| Rich Tobacco | Black Note Kentucky Tobacco Freebase | Freebase (50/50) | 3mg, 6mg, 12mg | Naturally extracted tobacco flavour, authentic and smoky with a refined finish |
Best Candy Vape Juice
Candy vape juices are a delicious throwback to childhood favourites—offering playful, sweet, and satisfying flavour profiles that pack a nostalgic punch. Whether you're into bubblegum, lollipops, or carnival treats, these top picks deliver the sugar rush—minus the cavities.
| Flavour Type | Top Pick | Type | Nicotine Options | Why It’s Popular |
|---|---|---|---|---|
| Cotton Candy | IVG Cotton Candy Nic Salt | Nicotine Salt | 10mg, 20mg Nic Salt | Classic carnival flavour, light, sugary and smooth for all-day vaping |
| Gummy Candy | Vampire Vape Sour Gummy Nic Salt | Nicotine Salt | 10mg, 20mg Nic Salt | Tart gummy bear-inspired hit, tangy with a sweet, chewy finish |
| Bubblegum | IVG Bubblegum Millions Nic Salt | Nicotine Salt | 10mg, 20mg Nic Salt | Sweet, nostalgic bubblegum with a candy-coated kick, popular among sweet lovers |
| Lollipop | Riot Squad Lollypop 50/50 Freebase | Freebase (50/50) | 3mg, 6mg, 12mg | A playful, sweet vape with juicy candy tones and a smooth exhale |
Best Beverage-Inspired Vape Juice
Beverage-inspired vape juices bring the refreshment of your favourite drinks into flavourful vapour form. Whether you're craving fizzy cola, tangy lemonade, or the bold aroma of coffee, these e-liquids are crafted to satisfy taste buds with authentic liquid sips turned into smooth clouds.
| Flavour Type | Top Pick | Type | Nicotine Options | Why It’s Popular |
|---|---|---|---|---|
| Cola | Elfliq Cola Nic Salt | Nicotine Salt | 10mg, 20mg Nic Salt | Classic cola fizz with a sweet, tangy base, nostalgic and refreshing |
| Pink Lemonade | Lost Mary Maryliq Pink Lemonade Nic Salt | Nicotine Salt | 10mg, 20mg Nic Salt | A zingy citrus blend with a sugary pink twist, bright and uplifting |
| Coffee | Ohm Brew Cafe Tobacco Nic Salt | Nicotine Salt | 3mg, 6mg, 12mg, 18mg | Rich espresso notes blended with mellow tobacco for a sophisticated flavour hit |
| Energy Drink | Bar Juice 5000 Energy Ice Nic Salt | Nicotine Salt | 10mg, 20mg Nic Salt | Bold and zesty with a cooling finish, ideal for fans of energy-style beverages |
Best Non-Sweet & Clean Vape Juice
If you prefer a crisp, uncluttered vaping experience without the sugary aftertaste, non-sweet and clean vape juices are your go-to. These flavours focus on purity, freshness, and subtle sophistication—great for those transitioning from cigarettes or who simply enjoy a cleaner profile on the palate.
| Flavour Type | Top Pick | Type | Nicotine Options | Why It’s Popular |
|---|---|---|---|---|
| Tobacco Classic | Vampire Vape Sweet Tobacco Nic Salt | Nicotine Salt | 10mg, 20mg Nic Salt | A clean, earthy tobacco flavour with mild sweetness, smooth and satisfying |
| Menthol Only | Bar Juice 5000 Menthol Nic Salt | Nicotine Salt | 10mg, 20mg Nic Salt | Crisp, icy menthol with no added sweetness, perfect for those who want pure coolness |
| Spearmint | Elfliq Spearmint Nic Salt | Nicotine Salt | 10mg, 20mg Nic Salt | Subtle herbal mint flavour with a clean finish, ideal for a fresh breath sensation |
How to Choose the Best Vape Juice for You?
To choose the best vape juice for your needs, think about your preferred nicotine strength, the VG/PG ratio, the flavours you enjoy most, and your lifestyle habits. These factors all play a part in shaping a satisfying and safe vaping experience.
Nicotine Strength Preferences: If you're switching from smoking, higher nicotine options such as 10mg or 20mg nic salts provide a smooth hit and fast satisfaction. Light smokers may prefer 3–6mg freebase nicotine, while 0mg suits those vaping purely for flavour without nicotine intake.
VG/PG Ratio: High VG (like 70/30) offers bigger clouds and a smoother feel, perfect for sub-ohm devices. A 50/50 mix gives more throat hit and is ideal for MTL devices. Choose the ratio based on the device you use and the sensation you prefer.
Flavour Profile: Your flavour choice can define your entire vaping experience. Options include fruity, menthol, dessert, beverage-inspired, and tobacco blends. Some vapers enjoy switching flavours frequently, while others stick to one all-day vape.
Personal Preferences & Lifestyle Factors: Consider your usage patterns, ingredient sensitivities, and budget. Nic salts offer convenience and fast satisfaction, while shortfills can be cost-effective for regular vapers. Always check for allergen-free or diacetyl-free labels if needed.
Are E-Liquids Legal and Safe in the UK?
Yes, e-liquids are legal and regulated in the UK under TRPR. Products must be tested and approved by the MHRA. Nicotine strengths are capped at 20mg/ml and bottles at 10ml. Reputable e-liquids are free from banned additives and are far less harmful than smoking, especially when sourced from licensed vendors.
Where to Buy Vape Juice in the UK?
You can purchase vape juice from both physical shops and online platforms. Puff Paradise is a recommended retailer offering a broad selection of regulated, premium e-liquids from trusted brands like Vampire Vape, Elfliq, IVG, and more. You’ll find products available in a variety of strengths, VG/PG ratios, and formats like nic salts, shortfills, and freebase—delivered quickly and safely with frequent discounts.
